Welland-born and raised Stacey Allaster has been named by The Canadian Association for the Advancement of Women and Sport and Physical Activity (CAAWS) as one of the 20 Most Influential Women in Sport and Physical Activity for 2011.
Allaster, who lives in Florida, continued her stellar work in 2011 as Chairman and Chief Executive Officer of the Women’s Tennis Association by further building women’s tennis at an international level.
Along with fostering the sport’s popularity and developing its fan-base, she has also led a campaign that sends out positive messaging about women in sport featuring tennis stars from around the world. Last year the WTA unveiled a new global ad campaign with the tagline Strong is Beautiful, featuring 38 current and next generation stars of the sport. The campaign includes TV, print and digital ads along with social media applications to be unveiled across 80 markets over the next two years.
Allaster, whose contract with the WTA was unanimously extended for five years this past year, was described by a WTA board member as an “innovative thinker who has positioned the WTA for a very bright future”.
Allaster has made the CAAWS Most Influential Women in Sport List four times.
The objective of the list is to focus on women who are leaders and role models making a difference on the Canadian or international scene. The women on the MIW are influential women who contributed in a significant way to sport and physical activity in the year 2011.
The complete CAAWS Most Influential Women List For 2011, with bios, can be found at www.caaws.ca
The final list was compiled by a CAAWS selection panel, from both public nominations and from contributions from knowledgeable sport and physical activity leaders. The panel reviewed the submissions and based its decision on accomplishment and scope of activities in the 2011 calendar year. This is the 11th year that CAAWS announces its MIW list. Past lists can be found at http://www.caaws.ca/influentialwomen/e/past_lists.htm