Niagara Sport Commission has new leader

The Niagara Sport Commission has a new executive director.

Bram Cotton, who resides in Niagara, brings a unique skill set to the NSC, having spent the past 10 years of his career in management roles such as business development, marketing, communication, sponsorship, revenue generation and event management. Cotton has worked in all levels of sport from provincial to international, as well as both amateur and professional.

“My family and I are very excited for this opportunity and especially one that is in our own back yard” said Cotton. “The Niagara Region is a wonderful place to live and raise a family and we are happy to be staying in the region. I also feel that the Niagara region is a place of opportunity and has a limitless potential to grow and enhance sport tourism and related industries.”

The NSC’s new executive director will have a number of tasks at hand, and will focus a significant amount of his efforts rolling out a regional Pan/Para-Pan-American Games marketing and acclimatization strategy in partnership with various community stakeholders as well as attracting and creating new events, and creating new revenue streams. Cotton’s official start date was January 16th.

The NSC is a not-for-profit organization dedicated to using sport to better the Region of Niagara and to promote the area as a sport tourism destination. As an organization, the commission enables business and community members to participate in sport.