The Redeemer Royals will roll out a new campaign that focuses on Respect in Sport. The campaign, which will debut in September, was designed by Redeemer’s women’s soccer team. The Athletic Department put out a challenge to its varsity teams in the Ontario Colleges Athletic Association to develop a campaign that dealt with Respect in Sport and the Lady Royals soccer team was declared the winner of the contest.
The strategy will be centered on the tagline, “Whatever you do…” highlighting Redeemer as a school community that emphasizes respect throughout behaviors, actions, and thoughts and in keeping with the institutions Christian-based foundation, all in order to bring glory to God.
The tagline was originated from two verses in the Bible from Colossians 3:23-24 which says, “Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.”
The campaign will be promoted through print, web, video, and social media with the purpose of targeting Redeemer’s athletes, fans, the student body, as well as opponents and visitors to Redeemer’s campus. It is hoped the Respect in Sports theme will not only influence Redeemer but have a province-wide affect. The majority of the campaign’s content will come from ideas and designs developed by the women’s soccer team.
Team members came up with a poster concept, two video storyboards, a way to integrate the campaign using social media, a webpage (which will launch in September), as well as a partnership with the Loyal Royals. Another element they developed was the ‘Rated R’ logo. The logo will be placed on all promotional material suggesting that the content or location is Rated R, meaning that it is a Respectful Zone.
Other strong concepts included the “Good Game Campaign” and the “Cheer For Not Against” Campaign.
For their winning ideas, the women’s soccer team will receive a two day/one night stay at the Great Wolf Lodge Waterpark Resort in Niagara Falls.