Marketing workshop targets softball groups

The Grimsby Amateur Baseball Association is hosting a Certified Softball Administrator Program Workshop – Marketing and Promoting Your Association 101 – on Saturday, March 24.

The workshop is one of two presented by Softball Ontario in March. Conflict Management will be offered on Saturday, March 31 in Brantford.

The Grimsby workshop will address the question of why some softball associations struggle to maintain registrations from year to year, while others seem to have no problem attracting players. Participants will be shown ways to promote their associations through strong marketing techniques.
The 9 a.m. to 1 p.m. workshop will be held at the Training Room of the Grimsby Fire Department. 261 Ontario Street. There is no cost.

Participants are asked to park at the very back of parking lot to allow fire fighters quick access to the building in the event of an emergency call. Registration is available online at